Saving energy, improving lives

ROCKWOOL and Rockpanel have joined forces in developing a high performance, fire resilient cladding project which has transformed three high-rise residential towers for Sandwell Metropolitan Borough Council. 

The Challenge

The Crofts in Smethwick consists of 270 homes within Ashcroft, Birchcroft and Elmcroft houses.

This development is located on a major arterial route into the city of Birmingham within a district that ranked 12th out of 326 in terms of deprivation in a 2010 study of the country. The three tower blocks, originally constructed in the 1960s, were in universally poor condition, showing signs of major wear and tear to the building fabric, windows, roofing and balconies. In the absence of any wall insulation, they were also proving very difficult to heat and especially challenging to keep warm for those tenants living in fuel poverty.

Refurbishment at The Crofts also offered an opportunity for Sandwell Council to rejuvenate not just these high-rise homes but also the wider area as they sought to bring a renewed sense of pride in their surroundings to residents and the local community.

“We’re extremely proud of the work we have been able to do here at The Crofts,” said a spokesperson from Sandwell Council. “These improvements have made a massive impact on both the internal and external appearance of the blocks, as well as the local skyline. And, the much improved insulation offered by the eye-catching cladding will help reduce fuel bills for tenants.”

A huge uplift in energy performance will result from these improvements. In fact, Sandwell Council estimates that, in total, approximately 9,600 tonnes of carbon will be saved every year.

The Crofts has picked up two awards for corporate social responsibility, including a Bronze in the 2015 International Corporate Social Responsibility Awards and a first prize in the Delivering Social Value category at the 2016 National Federation of Builders Awards.

Ultimately, the project has made a significant impact in the local community. These three tower blocks are not merely visibly transformed, they are more energy efficient residences and they are also beacons of hope for tenants and the community of Smethwick.

The facts